This direct trade partnership comes less than a year after an Awesome Mitten article declared Flint to be the “New Coffee City” – a designation based on the city’s unique assortment of independent coffee shops.īut as evidenced by the many coffee-related businesses in Genesee County, the region’s cafes are just one element of its caffeinated backbone. To introduce customers to the sustainable coffee farm, Fireside has started by adding “Sweet Blue” – which carries flavors of lightly roasted almonds and spicy chocolate – to its robust lineup of single-origin and blended coffees. But seeing it in person gave me a much better understanding of the process.” “What they do there is amazing,” said Root, the vice president of sales and marketing at Swartz Creek-based Fireside Coffee, which is one of only two roasteries in Michigan to roast Daterra beans. And thanks to its organic composting program and advanced water reclamation system, it’s considered to be a “zero-waste” farm. More than one-third of the 14,800-acre property consists of protected natural areas. During a four-day trip to Brazil’s Cerrado region in July, Angie Root had the opportunity to learn first-hand why the Daterra Farm is the first coffee farm in the world to receive “Level A” certification from the Rainforest Alliance.
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